Identidade Visual dos Jogos Panamericanos 2011 – Guadalajara

Os Jogos Pan-americanos figuram entre os mais importantes eventos multi-esportivos das Américas, dentro do caminho de preparação que compreende cada ciclo olímpico. Como é característico em grandes eventos, os Jogos Pan-americanos Guadalajara tem uma programação visual que orienta a identidade gráfica e comunicação visual dos Jogos.


O símbolo dos XVI Jogos Panamericanos em Guadalajara é uma representação da América e do esporte olímpico, sendo este último expresso através de um de seus símbolos oficiais: a chama. Guadalajara, a cidade-sede é representada em um agave que suporta e mantém a tocha como uma mensagem de compromisso e responsabilidade para a organização  e seu apego aos valores olímpicos. O agave azul, planta nativa da região, e com o qual se prepara a tequila – a bebida nacional – oferece um sentido de propriedade aos habitantes de Jalisco, mesmo para aqueles que não estão imersos no esporte, mas farão parte do evento.


“Normalmente, temos um logotipo em cor básica para receber combinações harmoniosas e atraentes, incluindo combinações de texturas de material altamente explorável e graficamente rico e que, obviamente, tem um caráter nacional, pois se observarmos atentamente o artesanato, notamos que o México é cor, textura e forma, e tem muito a ver com o nosso ambiente cultural “, disse Irma Huerta responsável pela gestão do Departamento de Fotografia e  Design do COPAG.


O emblema do Jogos Pan-americanos é composto de dois elementos obrigatórios: símbolo e logotipo. O nome da edição em espanhol e Inglês é um elemento opcional. O emblema, assim como o símbolo e o logotipo são marcas registradas da lei mexicana e internacional. Veja a fonte em




A versão vertical é a principal aplicação do emblema. As variações no número de cores para reprodução estarão sujeitas ao estilo ou limitações que possam existir para impressão.


O emblema deve sobressair em qualquer fundo. Nunca use a versão de cor em um fundo de tom semelhante ou igual a qualquer um dos seus elementos. O logotipo deve ser aplicado em fundos de contraste favoravel.






  • Gavo: Um nativo agave azul, originario de Tequila, gosta de ciclismo, principalmente nas montanhas, atletismo, canoagem, futebol e cuidado do meio ambiente.



  • Leo: Um leão, que representa o brasão de Guadalajara, é um voluntário nos Jogos Pan-americanos também recolhe medalhas de ouro e tem a vocação para ajudar as pessoas com necessidades especiais.



  • Huichi: Um nativo de Tapalpa, que pratica a dança folclórica, ginástica, taekwondo e hipismo também gosta de ler e apreciar uma delícia de sobremesa, chamada Jericalla. Também representa o povo Huichol. É uma mascote mulher, para representar a igualdade entre homens e mulheres em qualquer esporte.








Quando se trata de eventos esportivos, a primeira coisa que designers querem ver é a parte gráfica e tudo sobre o design gráfico de um evento. Neste caso, em Guadalajara 2011, é perceptivel o esforço de concepção de todo o projeto, desde a criação do logotipo e seu sistema de identidade visual, até as mascotes.Quando se trata de eventos esportivos, a primeira coisa que designers querem ver é a parte gráfica e tudo sobre o design gráfico de um evento. Neste caso, em Guadalajara 2011, é perceptivel o esforço de concepção de todo o projeto, desde a criação do logotipo e seu sistema de identidade visual, até as mascotes.

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